The Daily Checklist for Social Media Success!

Maintaining your social media presence is essential in today’s online world. It can be a time-consuming task, but it’s worth it to build trust with consumers and create a consistent brand image. Whether you’re a business owner starting out on social media or have been at it for a while and aren’t seeing the results you want, this daily checklist will help. By following this social media cheat sheet, you’ll monitor your accounts effectively and become an asset to your customers. Let’s get started. Why Is Social Media Management Important?…

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How to turn Instagram followers into customers!

In the past few years, Instagram has developed into a juggernaut of a marketing platform. Everyone is on Instagram, from small businesses to conglomerates, and they all are racing to increase their followers, likes, and comments metrics! According to Facebook statistics, 500 million users log on to Instagram every day and spend an average of 30 minutes on the platform. Right now there’s a huge opportunity for those who take action. If you are a business owner with an Instagram page, but somehow struggle to find leads, conversions, and grow…

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How Covid Changed Social Media– 3 Trends That Are Here For Good

Before the Covid-19 Pandemic, the tale of social media has been one of decline. We were spending less time on platforms, being more conscious of social media practices, and disclosing less personal information. A Google search for “is social media dead” returns 7.8 million results! The answer is social media is not dying. But how we use and consume it has changed. The  Covid-19 pandemic, lockdowns, and isolation have dramatically changed the outlook for social media. Amongst the stress and chaos, people flocked to the platforms to reinvigorate a sense…

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The Odds of Success: Which Social Media Platform Has the Best ROI?

No matter what type of business you have, it’s no secret that you should want to get the best ROI on your marketing efforts. And right now, there is no better place to get a return on your investment than social media. But which platform will give you the most bang for your buck? It’s a question that has been plaguing business owners for years. The answer isn’t clear-cut, but certain platforms will do better than others, and in the end we will see which  platform reigns supreme for your…

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Social Media Marketing Trends Not To Ignore

The “new normal” brought about by the Covid-19 pandemic requires every company to put extreme importance on everything digital marketing. Although search optimization and e-mail are still critical components of the marketing strategy, social media is what people like to do online and a place where businesses can connect with their audiences. However, social media marketing is often one of the most challenging things for a brand to do well. Many still see it as an advertising or promotional channel rather than the perfect showground to collaborate with other users,…

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7 Things Local Businesses Should STOP Doing on Instagram

7 Things Local Businesses Should STOP Doing on Instagram

Instagram is a popular platform for all kinds of businesses, and you’ve probably come across dozens of articles about how to create an effective Instagram strategy. The problem? Those articles rarely tell you what not to do. That’s where we come in. Keep reading for a list of seven mistakes you should avoid as you craft your Instagram strategy. Posting Without a Strategy Speaking of crafting your Instagram strategy, mistake number one is approaching the platform with no strategy whatsoever. While you might assume you should just start posting and…

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How to Use Hashtags to Grow Your Business

How to Use Hashtags to Grow Your Business

Even if you’ve never used one in your marketing before, you’ve seen hashtags on social media. They’re the words after a post, each one starting with the # sign. They help people who see a Tweet, Instagram post, or Pinterest image to find the content and understand what it’s about. While it’s easy enough to add hashtags to your content, it requires skill and attention to do it artfully. In this article, we’ll explain how to choose and use hashtags to attract new followers and – this is what you’re…

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Fresh Social Media Marketing Ideas for 2021

Fresh Social Media Marketing Ideas for 2021

Social media marketing isn’t the new kid on the block anymore. Things that felt fresh and exciting just a few years ago are now old hat and that means we’ve all got to find ways to take our Facebook and Instagram marketing to the next level. Fortunately, there are still lots of things you can do to “level up” your social media marketing. Here are some suggestions to help you stay ahead of the pack in 2021. Poll Your Followers   Facebook, Twitter, and Instagram all allow users to create…

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8 Social Media Myths to Leave Behind in 2021

8 Social Media Myths to Leave Behind in 2021

There’s no question that social media marketing is, and will continue to be, important for local businesses. That said, there are a lot of social media myths that are annoyingly persistent and believing them can hurt your business. So, let’s bust some myths! Here are 8 of the most widely believed myths that you need to stop believing if you want to grow your business with social media. 1: You Need a Presence on Every Social Media Site The notion that you need a presence on every social media site…

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Is Your Reputation Costing You Business?

Is Your Reputation Costing You Business

The song says, “I don’t give a damn ‘bout my bad reputation.” Those lyrics sounded fun and rebellious when Joan Jett sang them but taking that attitude when it comes to your online reputation can be disastrous to your business. Not caring about your online reputation is a mistake. And your online reputation consists of more than your carefully-thought-out website and social media pages. Most importantly, your online reputation is something you can control – for the most part. Here’s what you need to know. The Elements of Your Online…

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