Maintaining your social media presence is essential in today’s online world. It can be a time-consuming task, but it’s worth it to build trust with consumers and create a consistent brand image. Whether you’re a business owner starting out on social media or have been at it for a while and aren’t seeing the results you want, this daily checklist will help. By following this social media cheat sheet, you’ll monitor your accounts effectively and become an asset to your customers. Let’s get started. Why Is…
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How to turn Instagram followers into customers!
In the past few years, Instagram has developed into a juggernaut of a marketing platform. Everyone is on Instagram, from small businesses to conglomerates, and they all are racing to increase their followers, likes, and comments metrics! According to Facebook statistics, 500 million users log on to Instagram every day and spend an average of 30 minutes on the platform. Right now there’s a huge opportunity for those who take action. If you are a business owner with an Instagram page, but somehow struggle to find leads, conversions, and grow…
Read More10 Most Common Mistakes Small Businesses Make on Social Media (and How to Fix It)
As a small business, social media is your secret weapon for marketing. It’s essential to use social media to reach new customers and connect with existing ones. Whether you’re just getting started or already running a highly successful campaign, there’s always room for improvement. In this article, we’ll explore the top social media mistakes small businesses make and how to fix them, including our own tips on improving your social media marketing strategy. Not Posting Regularly Enough One of the most common social media mistakes small businesses make is not…
Read MoreThe Daily Checklist for Social Media Success!
Maintaining your social media presence is essential in today’s online world. It can be a time-consuming task, but it’s worth it to build trust with consumers and create a consistent brand image. Whether you’re a business owner starting out on social media or have been at it for a while and aren’t seeing the results you want, this daily checklist will help. By following this social media cheat sheet, you’ll monitor your accounts effectively and become an asset to your customers. Let’s get started. Why Is Social Media Management Important?…
Read MoreHow to turn Instagram followers into customers!
In the past few years, Instagram has developed into a juggernaut of a marketing platform. Everyone is on Instagram, from small businesses to conglomerates, and they all are racing to increase their followers, likes, and comments metrics! According to Facebook statistics, 500 million users log on to Instagram every day and spend an average of 30 minutes on the platform. Right now there’s a huge opportunity for those who take action. If you are a business owner with an Instagram page, but somehow struggle to find leads, conversions, and grow…
Read MoreHow Covid Changed Social Media– 3 Trends That Are Here For Good
Before the Covid-19 Pandemic, the tale of social media has been one of decline. We were spending less time on platforms, being more conscious of social media practices, and disclosing less personal information. A Google search for “is social media dead” returns 7.8 million results! The answer is social media is not dying. But how we use and consume it has changed. The Covid-19 pandemic, lockdowns, and isolation have dramatically changed the outlook for social media. Amongst the stress and chaos, people flocked to the platforms to reinvigorate a sense…
Read MoreThe Odds of Success: Which Social Media Platform Has the Best ROI?
No matter what type of business you have, it’s no secret that you should want to get the best ROI on your marketing efforts. And right now, there is no better place to get a return on your investment than social media. But which platform will give you the most bang for your buck? It’s a question that has been plaguing business owners for years. The answer isn’t clear-cut, but certain platforms will do better than others, and in the end we will see which platform reigns supreme for your…
Read MoreSocial Media Marketing Trends Not To Ignore
The “new normal” brought about by the Covid-19 pandemic requires every company to put extreme importance on everything digital marketing. Although search optimization and e-mail are still critical components of the marketing strategy, social media is what people like to do online and a place where businesses can connect with their audiences. However, social media marketing is often one of the most challenging things for a brand to do well. Many still see it as an advertising or promotional channel rather than the perfect showground to collaborate with other users,…
Read More7 Things Local Businesses Should STOP Doing on Instagram
Instagram is a popular platform for all kinds of businesses, and you’ve probably come across dozens of articles about how to create an effective Instagram strategy. The problem? Those articles rarely tell you what not to do. That’s where we come in. Keep reading for a list of seven mistakes you should avoid as you craft your Instagram strategy. Posting Without a Strategy Speaking of crafting your Instagram strategy, mistake number one is approaching the platform with no strategy whatsoever. While you might assume you should just start posting and…
Read MoreHow to Use Hashtags to Grow Your Business
Even if you’ve never used one in your marketing before, you’ve seen hashtags on social media. They’re the words after a post, each one starting with the # sign. They help people who see a Tweet, Instagram post, or Pinterest image to find the content and understand what it’s about. While it’s easy enough to add hashtags to your content, it requires skill and attention to do it artfully. In this article, we’ll explain how to choose and use hashtags to attract new followers and – this is what you’re…
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