Fresh Social Media Marketing Ideas for 2021

Fresh Social Media Marketing Ideas for 2021

Social media marketing isn’t the new kid on the block anymore. Things that felt fresh and exciting just a few years ago are now old hat and that means we’ve all got to find ways to take our Facebook and Instagram marketing to the next level. Fortunately, there are still lots of things you can do to “level up” your social media marketing. Here are some suggestions to help you stay ahead of the pack in 2021. Poll Your Followers   Facebook, Twitter, and Instagram all allow users to create…

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8 Social Media Myths to Leave Behind in 2021

8 Social Media Myths to Leave Behind in 2021

There’s no question that social media marketing is, and will continue to be, important for local businesses. That said, there are a lot of social media myths that are annoyingly persistent and believing them can hurt your business. So, let’s bust some myths! Here are 8 of the most widely believed myths that you need to stop believing if you want to grow your business with social media. 1: You Need a Presence on Every Social Media Site The notion that you need a presence on every social media site…

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Is Your Reputation Costing You Business?

Is Your Reputation Costing You Business

The song says, “I don’t give a damn ‘bout my bad reputation.” Those lyrics sounded fun and rebellious when Joan Jett sang them but taking that attitude when it comes to your online reputation can be disastrous to your business. Not caring about your online reputation is a mistake. And your online reputation consists of more than your carefully-thought-out website and social media pages. Most importantly, your online reputation is something you can control – for the most part. Here’s what you need to know. The Elements of Your Online…

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How to Turn Your Fans and Followers into Paying Customers

How to Turn Your Fans and Followers into Paying Customers

You’ve got a big following on social media. So what? Unless those followers are paying you for products or services, they don’t mean much. I’m not saying that social media followers aren’t important in some ways. Having a lot of followers sends a signal to potential customers that you have a popular brand. It can help you get more traffic and attention. That said, sales and profits are the name of the game. If those followers aren’t buying from you, they’re not doing anything for you in real terms. The…

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How to Use Facebook to Connect with Your Local Followers

How to Use Facebook to Connect with Your Local Followers

You probably already know that Facebook has more than two billion active monthly users. Obviously, not all of them are in your target audience – but many of them are. For that reason, it’s important to understand how to use Facebook to encourage your existing customers to talk about your business and recommend it to their friends. Facebook offers a variety of tools – some old, some new – that enable small business owners to connect with their customers. I It’s time for all small business owners to make full…

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What the Future Holds for Social Media Marketing

What the Future Holds for Social Media Marketing

At this point, few people would argue that social media marketing is a passing fad. It’s here to stay. But… that doesn’t mean it’s not changing. The truth is that social media marketing is not the same thing it was just a few years ago. And, it probably won’t be the same as it is today in a year or two. Like everything else in digital marketing, it’s in a near-constant state of flux. So, with that in mind, let’s look at where social media marketing is now, where it…

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How Social Proof Can Give You An Edge Over Your Competitors

How Social Proof Can Give You An Edge Over Your Competitors

Do you offer a worthwhile product or service? You know you do! But how can you convince the people in your target audience of its worth? That’s the purpose of marketing. It’s your job to prove your product’s worth. There are all kinds of ways to prove that a product is good. Remember the old Coke vs. Pepsi taste tests? That’s one example of proof. But, in these days of social media marketing, by far the most popular and impactful kind of proof is social proof. What is social proof?…

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Why Facebook Messenger Ads are AWESOME for Small Business

Why Facebook Messenger Ads are AWESOME for Small Business

Advertising on Facebook has been around for a while. It’s practically a granddaddy in the world of online marketing. And, like a lot of small business owners, you know that it’s getting harder to get the ROI you want on Facebook ads. It’s a numbers game, after all, and as of the third quarter of 2018, they had approximately 2.27 billion active monthly users. It’s no wonder you’re having a difficult time connecting with your audience. You’re competing with millions of other advertisers! It’s a crowded space. That said, Facebook…

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How to Cash in with Snapchat (Local Business Edition)

How to Cash in with Snapchat

Snapchat is just for teens, right? Wrong! While Snapchat isn’t as big as Instagram or Facebook, it’s still a huge social media site with millions of users. And if your target audience includes Millennials, then you can’t afford to ignore Snapchat. The trick, of course, is knowing if Snapchat is right for your business – and if it is, how you should be using it in your marketing. How Popular is Snapchat? I want to start with some Snapchat statistics because I’m finding that a lot of the local business…

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New Marketing Opportunities on Instagram (that Small Business Owners Will Love)

New Marketing Opportunities on Instagram

What’s Instagram to you? If your response is something like “a platform to share selfies” or “something my kids use,” then guess what? You’re missing some exciting marketing opportunities for your business. The truth is that more small businesses using Instagram for marketing than ever before. And the best part?  It’s easier to get started than you’d think. All you need is a mobile phone and a strategy – and we can help with the strategy part. You may not know that Instagram has some very cool features that local…

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