Digital Marketing 2022: The Future of Marketing:

November through to January is one of the most exciting times for digital marketers. It’s the time where budgets are drawn up and the new marketing strategy is solidified. As a small business owner, you don’t have a team of marketers working on your behalf to formulate a winning digital marketing strategy to ensure your marketing efforts are a success. Because of this, it can be intimidating to plan your marketing strategies for the upcoming year. But that’s okay because we’ve spent our time, looking at all the data that…

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7 Out of the Box Content Marketing Ideas to Try in 2022

As we close out 2021 and look ahead to the new year one thing that has become blatantly obvious is that – now more than ever content marketing should play an important part in every small business’s digital marketing strategy. If you want to stay one step ahead of your competitors online than it’s crucial to create content that engages, educates and is relatable to your audience. And now you can stand out from the crowd with these 7 out-of-the-box content marketing ideas, that you may not have considered. Instagram…

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5 Content Marketing Mistakes That Cost You Customers

5 Content Marketing Mistakes That Cost You Customers

Content marketing is one of the best ways to attract potential customers or clients.  It gives your brand the opportunity to deliver value in a way that people are looking for.  Quality content, when created correctly, can and will drive a lot of organic traffic to your website or product offering; the only issue being that it takes a lot of time create.  With such an investment, you want to make sure that you’re doing it correctly and with your best interests in mind.  Luckily for you, we’re going to…

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5 Ways to Repurpose Content and Grow Your Customer Base

5 Ways to Repurpose Content and Grow Your Customer Base

The greatest thing about the content that businesses create is that it can be consumed in so many ways.  The written (or typed) word, video, audio, and other creative outlets like AR and VR technology make it possible to take an original piece you’ve created and change its delivery for an entirely different method of consumption.  Essentially, you’re recycling the content that you’ve already made and putting it back out there in less time than before.  This helps your business get more value out of your investment while also enabling…

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