Why Your Business Needs a Content Calendar

Social media can sometimes feel like a shot in the dark for local business owners – believe us, we know. Although content marketing sometimes feels overwhelming, it is one of the most accessible tools for local businesses to promote products and services to an online audience. Nowadays, people are more likely than ever before to find your business through social media channels. So, before they even see your website, they’re experiencing your brand on social media. Think of your content marketing as a virtual storefront for your business, giving your…

Read More

3 Offline Marketing Strategies That Will Drive Customers Right to Your Front Door

Sometimes, local businesses need to think out of the proverbial box when it comes to marketing strategies to drive sales and increase brand awareness. And while widely useful, online marketing isn’t always the answer to creating the connections that local businesses need in order to leverage sales and develop that all-important brand awareness in local communities. In contrast, offline marketing can still attract new customers who will walk through the front door of your business tomorrow and buy your products and services. In many ways, offline marketing has become an…

Read More

Finding the Right Local Influencer for Your Business!

Influencer marketing is a 6.5 billion dollar industry and the best marketing tool for businesses today. As this online marketing strategy evolves, businesses are foregoing celebrity endorsements in favor of collaborating with local influencers in their community. Here’s why. Increases brand awareness First and foremost, local influencers bring the names of businesses to the attention of people who were previously unaware of their existence. Obviously, all types of influencers do this, but local influencers are more effective and successful for businesses in specific geographic areas. Plus local businesses can turn…

Read More

14 Ways You Can Boost Your Conversion Rates Right Now

As a business owner, you want to do everything in your power to increase your conversion rates. After all, more conversions mean more money in your pocket. Not only that, but they also lead to more customers and an increase in brand awareness. This article will discuss 14 ways to boost your conversion rates to generate more revenue for your business. These strategies are easy to apply and don’t require a lot of time or expertise. So let’s get to work! 1. Use Attractive Visuals When it comes to conversion…

Read More

Using QR Codes to Grow Your Business

There’s a quiet and overlooked little square out there in the world, waiting for businesses to take advantage of it. You may have seen it during the Super Bowl, gliding gracefully across a black sea, changing colors as it bounced off the sides of your TV screen. It’s the simple, unimposing QR code. Ready to instantly and easily connect customers with your business, increase sales, and build your brand reputation. QR Code, Defined The QR code stands for Quick Response Code, and it was first used in Japan in the…

Read More

Choosing an Effective Marketing Budget

In order any business to thrive, you need customers. But customers don’t magically flock to your business just because your open sign is lit up. You need to reach the people that are interested in what you offer… And marketing is how you accomplish that. Every business must decide how much they are going to spend on marketing. How do you determine what’s right for you? Marketing budgets vary based on a number of factors. A budget that works for one business may not work for your business. You want…

Read More

How Covid Changed Social Media– 3 Trends That Are Here For Good

Before the Covid-19 Pandemic, the tale of social media has been one of decline. We were spending less time on platforms, being more conscious of social media practices, and disclosing less personal information. A Google search for “is social media dead” returns 7.8 million results! The answer is social media is not dying. But how we use and consume it has changed. The  Covid-19 pandemic, lockdowns, and isolation have dramatically changed the outlook for social media. Amongst the stress and chaos, people flocked to the platforms to reinvigorate a sense…

Read More

7 Pro Ways to Boost Your Conversions

It’s no secret that every business needs customers to generate revenue and profits. And in order to survive in this competitive post pandemic market, you need to maximize your conversion rate in order get the absolute most out of your marketing efforts. So if your leads are not converting into paying customers, it’s time you need to work on improving your conversion rate.  Here’s 10 tips you can start with.   1.    Make your webforms easy to complete.   According to a report published by wpforms.com, at least 68% of…

Read More

Jumpstart Your SMS List

Nowadays, people always have their phone with them. If it’s not in their hand at this moment, it’s likely within reach. That’s why SMS messaging, when done correctly, is a lucrative marketing strategy: you know you can always reach your subscribers quickly. SMS marketing messages have a 98% open rate. In fact, 90% of people read the text within a minute and a half of receiving it. Making this marketing strategy fast, efficient, and full of potential. You know most subscribers will open that text message. It’s up to you…

Read More

Market Your Business on a Shoestring Budget

Behind every successful business is a good marketing strategy. But sometimes your budget is tight and you can’t afford to spend the big bucks on advertising. When this happens, it’s easy to cease all marketing efforts. But a small budget isn’t a good reason to neglect your marketing. There are many ways you can keep your marketing strong — even on a shoestring budget. There are three core elements to a strong, inexpensive, modern marketing strategy: a strong social media, great relationships, and a pristine online presence. If you can…

Read More