Maximize the Power of Newsletters: Top Tips from the Pros

Maximize the Power of Newsletters Top Tips from the Pros

While social media platforms have garnered attention for their flash and flair, email newsletters remain a remarkably powerful tool for reaching out to customers. With personalized communication and superior reader retention, newsletters provide businesses with an effective way to keep their audience engaged and informed. But how can you maximize the power of your newsletter to its fullest potential? Here are top tips from industry pros that can guide you in creating newsletters that not only capture attention but drive tangible business results. Make It Personal: Micro-targeting for Maximal Impact …

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The Top Email Services You’ve Never Heard of – Until Now

The Top Email Services You’ve Never Heard of – Until Now

Email marketing has become a crucial tool for businesses looking to connect with their customers and drive revenue. With the ability to reach thousands of subscribers at once, email marketing has established itself as a proven go-to method for businesses to promote their products and services. However, finding the right email marketing service to suit your business needs can be challenging, especially with so many options available in the market. While popular email marketing services like MailChimp and Constant Contact have had a good run, there are many other lesser-known…

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How to Use Email Marketing Like a Pro

How to Use Email Marketing Like a Pro

As a local business owner, you know the importance of building strong customer relationships, driving sales, and increasing brand awareness. One of the most powerful tools in your digital marketing arsenal is email marketing. In this article, we’ll show you how to use email marketing like a pro, with tips and strategies that will help you build an engaged email list, craft compelling content, and analyze performance to achieve a high return on investment (ROI). Building a Quality Email List The first step to successful email marketing is building a…

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Why Direct Mail Is Still So Effective

Why Direct Mail Is Still So Effective

Did you know… 98% of consumers open their mail the same day it is delivered. 77% of people immediately go through their mail, and 72% bring it in as soon as they can? Even though we live in a digital age, direct mail marketing is still significant because it’s one of the best ways for brands to connect with customers face-to-face (and people still kinda like it) Direct mailing has gained popularity in recent years as D2C brands invest in direct mail marketing. According to the ANA Response Rate Report,…

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Email Marketing Vs Sms Marketing – What’s Best For Your Business?

Email Marketing Vs Sms Marketing – What’s Best For Your Business?

For decades, email has been the preferred method for sending and receiving mass messages and reaching audiences. Text (or SMS) marketing, on the other hand, is a quick, cost-effective way to share promotions and updates with customers. So, which reigns supreme? SMS or email marketing? In order to figure out which strategy is right for your business you need to consider factors like: cost, click-through rate (CTR), conversion rate, level of engagement, open rate, and ROI – just to name a few. In this article, we will breakdown the differences between SMS marketing…

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How to Reduce Your Unsubscribe Rate

How to Reduce Your Unsubscribe Rate

Wouldn’t it be great if nobody ever unsubscribed from your list? It’s easy to fantasize about a world where every subscriber is a paying customer, and everybody loves you and your company forever. That is a fantasy. Unsubscribes are a part of life in the world of email marketing. Sometimes people unsubscribe because they’re not in the market for your products or services. That can be a good thing because you won’t be paying to send email to people who aren’t interested in what you’re selling. But sometimes, people unsubscribe…

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Here’s How to Send Bulk

Heres How to Send Bulk Mail

Is your email open rate low? If the answer’s yes, then it may be because your bulk emails are being marked as spam. Nobody likes spam. Once your emails are flagged, they’re far more likely to miss your subscribers’ inboxes and land in the junk folders. There’s no denying that’s a bummer. The good news? There’s a process you can use to increase the likelihood that your emails will reach their intended recipients. It might seem involved but once you’ve done it, you should see an increase in your open…

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How to Increase Customer Retention with Email

How to Increase Customer Retention with Email

New customers are great. There’s something undeniably exciting about attracting someone to your business who might not have found it otherwise. That’s the reason that new customer marketing gets all the attention. It’s the glitziest way to grow a business. But guess what? It’s not a very cost effective way to grow a business, which is why it never ceases to amaze me that more local businesses ignore customer retention as a growth strategy. If you’re wondering the best way to increase your customer retention, look no further. Email is…

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How to Create a Relationship-Building Autoresponder Series for New Subscribers

How to Create a Relationship-Building Autoresponder Series

Email marketing is one of those topics that keeps coming up – and for good reason. Email is still one of the most cost-effective ways to connect with your customers, nurture leads, and build your business. Arguably the most important time to engage with subscribers is when they’re new. By subscribing to your list, they’ve indicated a serious interest in your company and what you have to offer. It’s the ideal time to start building a relationship with them. That means you’ve got to create an autoresponder series that will…

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