10 Website Must-Haves for More Traffic and Sales

10 Website Must-Haves for More Traffic and Sales

In today’s hyper-connected world, your website serves as the digital storefront for your business. As the first point of contact for potential customers, it plays a critical role in shaping their perception of your brand. To succeed in this fiercely competitive online realm, your website must go beyond the basics and embody a pro-level strategy that entices, engages, and converts visitors into loyal customers. In this comprehensive guide, we will explore ten must-have elements that will elevate your website to pro-level status, unleashing its full potential to generate premium traffic…

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9 Website Updates You Can Make to Instantly Increase Conversions

9 Website Updates You Can Make to Instantly Increase Conversions

As a local business owner, your website is your digital storefront. It’s where potential customers go to learn about your business, and ultimately, decide whether to make a purchase. But, just having a website isn’t enough. You need to ensure that your website is optimized for conversion. The better your conversions are, the more revenue you will earn. Here are nine smart updates that that you can make to help increase your website conversions and turn more visitors into customers. Update #1: Improve Website Speed A slow website can have…

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7 Ways Your Website Is Costing You Customers

7 Ways Your Website Is Costing You Customers

As a local business owner, you understand the importance of creating a positive first impression. But did you know that your website can make or break that impression before a potential customer even sets foot in your store? In today’s digital age, your website is often the first point of contact for potential customers, and a poorly designed or optimized website can cost you new business. According to a study by the Content Marketing Institute, 61% of consumers will leave a website if it’s not mobile-friendly. Additionally, 40% of consumers…

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Why your website has low conversions

Why your website has low conversions

It’s the age-old dilemma for small business owners: why do I have a low conversion rate despite a high amount of traffic? A website typically converts 2% to 5% of its visits into leads or sales. If you’re not getting results in this range, it’s time to examine your website and see what’s going on. But don’t worry. There are a number of reasons why your website may have a low conversion rate, and many of them are pretty simple fixes. Let’s cover 7 of the most common reasons below. Why It’s Important…

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Why is page speed so significant?

Why is page speed so significant?

When it comes to the performance of your website, page speed is vital. Your web pages must load quickly and seamlessly in order to lower your bounce rate and boost visitor engagement. In this article, we’ll explain why it’s important, and show you how to measure it. According to Google research, every second counts when it comes to page loading speed. Increasing loading times from one to three seconds increases the likelihood of a bounce (the visitor leaving immediately) by 32%. The speed of a website has a significant impact…

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When is it Time for a Website Refresh?

When is it Time for a Website Refresh

You’ve heard the old adage… You have 6 seconds to convince a website visitor that your website is the website they’ve been searching for – before they hit that back button. So keeping your website up-to-date is no longer a matter of preference, it’s a matter of survival. If it’s been a while since you’ve updated your website, it might be a good idea to consider updating the elements  on your website like the content, the design, adding new content or completely overhauling your website as part of a major…

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Your Website Redesign Checklist for 2020

Your Website Redesign Checklist for 2020

Is your website in need of a facelift? Even if you’ve spruced it up in the past couple of years, it might be outdated. And, if that’s the case, your website’s lackluster design could be hurting your business. The key to a successful web redesign is understanding what the latest trends and tools are. Here’s what you need to know. Website Redesign Checklist Let’s start with an overview of what you should be looking at. Then, we’ll drill down into some of the specifics, including my recommendations for the best…

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Step Up Your Game (and Revenue) with these Proven Email Marketing Strategies

Step Up Your Game (and Revenue) with these Proven Email Marketing Strategies

Email marketing has been around forever, it seems, and yet it remains one of the most popular and effective marketing strategies for local businesses. Let’s face it, sometimes old school marketing techniques become old for a reason! If they didn’t work, they’d die young – so to speak. I love email marketing. I think it’s a sure-fire way to attract new customers, nurture leads, and grow a business. The key, of course, is doing email marketing right. Let’s talk about how to attract new subscribers – and keep their attention…

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7 Ways You Can Make Sure Your Website Isn’t Falling Behind the Times

7 Ways You Can Make Sure Your Website Isn’t Falling Behind the Times

Is your website hip and modern – or is it out-of-date and sad? If it’s been a while since you updated your site, there’s at least a chance that it’s a dud. That doesn’t mean it’s poorly designed, but it does mean that it’s your job to give it an honest evaluation and update it if it’s not good enough. Fortunately, an update doesn’t mean a full redesign. Here are 7 simple things you can do to make sure your website is offering the user experience and value your customers…

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