When it comes to running a business in your local area, search engine optimization (SEO) is essential. If you aren’t sitting pretty in the top rankings on page one, it makes potential customers wonder one thing – how good are you REALLY? With that in mind, if your business doesn’t have the search engine rankings you need, you might want to consider using some of these local SEO tweaks to give your rankings a boost. Local SEO tweaks to your advantage today Creating more internal website links The first…
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Why Link Building Still Matters
If you’re running a business, your website needs to be as visible as possible to potential customers. One way to do this is via effective link building. When done correctly, it can help improve your site’s ranking on search engines and ultimately drive more traffic your way. In this article, we’ll discuss why link building is still an important part of local SEO and some of the best ways to go about it. Why Is Link Building Important? There are a number of reasons why link building is still an…
Read MoreLocal SEO Tweaks That Can Boost Your Rankings
When it comes to running a business in your local area, search engine optimization (SEO) is essential. If you aren’t sitting pretty in the top rankings on page one, it makes potential customers wonder one thing – how good are you REALLY? With that in mind, if your business doesn’t have the search engine rankings you need, you might want to consider using some of these local SEO tweaks to give your rankings a boost. Local SEO tweaks to your advantage today Creating more internal website links The first place we recommend…
Read MoreLocal VS National SEO… Which Is Right For My Business?
SEO comes down to more than just keywords about your products and services. Location is a huge part of creating an SEO strategy. How can someone find your new cafe if Google doesn’t know where you’re located? Or if you’re an e-commerce store, how will Google know you ship worldwide? In a way, SEO is communicating with Google. It’s telling Google, “Hey, we sell coffee in downtown New Orleans.” So they can send people who search for coffee in New Orleans to your store. Or telling them, “We sell jewelry,…
Read MoreLocal SEO Strategies that Matter Most RIGHT NOW
We all know that small business owners face immense challenges every single day. While many are solved with relative ease, solving the issue of generating traffic – both online and in person is unfortunately looked over time and time again. Optimizing your website for local SEO is the first step towards achieving the traffic that you deserve. The Benefits of Optimized Local SEO for Small Businesses Physical businesses that have actual storefronts yet haven’t optimized their local SEO are perilously close to several threats. But those businesses that have taken…
Read MoreGetting Google to Fall Back in Love with Your Website
According to research, 53% of the total traffic on your website can come from organic searches. However, since the algorithm changes often, so does the ranking of your content on Google. One day, your website is at the top of Google’s first page, and with the next update, you’re on the fifth page simply because Google has tweaked its algorithm. So, what can you do get Google to fall back in love with your website? You can either wait for it to happen over time -which can take months –…
Read MoreHow to Double Your Conversions with the Same Amount of Traffic
In the world of digital marketing, traffic gets a lot of attention. In fact, it seems like you can’t go anywhere online without reading a traffic metaphor invoking red and green lights, rush hour, and things of that nature. Don’t get me wrong. Traffic is important. But ultimately, it’s not the amount of traffic you get that will determine the success of your business. Conversions are the name of the game. And guess what? I have good news for you. You can stop beating your head against a wall trying…
Read MoreHere’s What You Need to Know About the Latest Google Updates
When it comes to marketing, Google’s the 800-pound gorilla in the room. Impossible to ignore and if you can get it on your side, you’ll be better off than you would if you tried to fight it. Every marketer knows that Google’s algorithms are proprietary. For that reason, using Google as a marketing tool can be tricky. You’ve got to make your best guess about what will work in most cases. That said, every once in a while Google does marketers a solid and releases information about updates. That’s what…
Read MoreVoice Search Has Changed How Customers Find Your Business
Here’s What You Need to Know Voice search is everywhere these days. You’ve heard about it before, but it’s long past time to think of it is something to worry about in the future. The future is now. As of 2019, 20% of all Google searches are voice-activated – a number that’s expected to leap to 50% as early as 2020. The statistics around voice-enabled gadgets like Siri, Alexa, and Cortana, are even higher. Only 18% of US households owned one as of 2018. By 2022, it’ll be 55%. What’s…
Read MoreLocal SEO VS National SEO Explained
You’ve got your SEO all figured out, right? Well… maybe. Perhaps you’ve done a ton of research to find great keywords. Maybe you’ve got terrific, engaging content. You’ve optimized your links and tags. Guess what? If your business is local and you haven’t focused on local SEO, then the chances are good that you’re falling behind your competitors without realizing it. All SEO is not created equal. National SEO – which focuses non-location based keywords – is useful for big corporations. But for small businesses, local SEO is where it’s…
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