Why Is Video Marketing So Important For Small Business In The 2020s?

Today, operating a small business means competing against other businesses potentially with more resources. To get ahead of the competition, you need to be intelligent with how you market your business. What are the best ways to market your business? Among the most effective tools you could utilize today includes video marketing. In terms of dollar-for-dollar returns on investment, video marketing might be the highest-ranking marketing format out there! With video, you can add a more human touch to your marketing. You can speak to people in a way and…

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Local SEO Tweaks That Can Boost Your Rankings

When it comes to running a business in your local area, search engine optimization (SEO) is essential.  If you aren’t sitting pretty in the top rankings on page one, it makes potential customers wonder one thing – how good are you REALLY? With that in mind, if your business doesn’t have the search engine rankings you need, you might want to consider using some of these local SEO tweaks to give your rankings a boost. Local SEO tweaks to your advantage today Creating more internal website links The first place we recommend…

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The Daily Checklist for Social Media Success!

Maintaining your social media presence is essential in today’s online world. It can be a time-consuming task, but it’s worth it to build trust with consumers and create a consistent brand image. Whether you’re a business owner starting out on social media or have been at it for a while and aren’t seeing the results you want, this daily checklist will help. By following this social media cheat sheet, you’ll monitor your accounts effectively and become an asset to your customers. Let’s get started. Why Is Social Media Management Important?…

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How to turn Instagram followers into customers!

In the past few years, Instagram has developed into a juggernaut of a marketing platform. Everyone is on Instagram, from small businesses to conglomerates, and they all are racing to increase their followers, likes, and comments metrics! According to Facebook statistics, 500 million users log on to Instagram every day and spend an average of 30 minutes on the platform. Right now there’s a huge opportunity for those who take action. If you are a business owner with an Instagram page, but somehow struggle to find leads, conversions, and grow…

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Why Your Business Needs a Content Calendar

Social media can sometimes feel like a shot in the dark for local business owners – believe us, we know. Although content marketing sometimes feels overwhelming, it is one of the most accessible tools for local businesses to promote products and services to an online audience. Nowadays, people are more likely than ever before to find your business through social media channels. So, before they even see your website, they’re experiencing your brand on social media. Think of your content marketing as a virtual storefront for your business, giving your…

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3 Offline Marketing Strategies That Will Drive Customers Right to Your Front Door

Sometimes, local businesses need to think out of the proverbial box when it comes to marketing strategies to drive sales and increase brand awareness. And while widely useful, online marketing isn’t always the answer to creating the connections that local businesses need in order to leverage sales and develop that all-important brand awareness in local communities. In contrast, offline marketing can still attract new customers who will walk through the front door of your business tomorrow and buy your products and services. In many ways, offline marketing has become an…

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Finding the Right Local Influencer for Your Business!

Influencer marketing is a 6.5 billion dollar industry and the best marketing tool for businesses today. As this online marketing strategy evolves, businesses are foregoing celebrity endorsements in favor of collaborating with local influencers in their community. Here’s why. Increases brand awareness First and foremost, local influencers bring the names of businesses to the attention of people who were previously unaware of their existence. Obviously, all types of influencers do this, but local influencers are more effective and successful for businesses in specific geographic areas. Plus local businesses can turn…

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14 Ways You Can Boost Your Conversion Rates Right Now

As a business owner, you want to do everything in your power to increase your conversion rates. After all, more conversions mean more money in your pocket. Not only that, but they also lead to more customers and an increase in brand awareness. This article will discuss 14 ways to boost your conversion rates to generate more revenue for your business. These strategies are easy to apply and don’t require a lot of time or expertise. So let’s get to work! 1. Use Attractive Visuals When it comes to conversion…

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Using QR Codes to Grow Your Business

There’s a quiet and overlooked little square out there in the world, waiting for businesses to take advantage of it. You may have seen it during the Super Bowl, gliding gracefully across a black sea, changing colors as it bounced off the sides of your TV screen. It’s the simple, unimposing QR code. Ready to instantly and easily connect customers with your business, increase sales, and build your brand reputation. QR Code, Defined The QR code stands for Quick Response Code, and it was first used in Japan in the…

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Choosing an Effective Marketing Budget

In order any business to thrive, you need customers. But customers don’t magically flock to your business just because your open sign is lit up. You need to reach the people that are interested in what you offer… And marketing is how you accomplish that. Every business must decide how much they are going to spend on marketing. How do you determine what’s right for you? Marketing budgets vary based on a number of factors. A budget that works for one business may not work for your business. You want…

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