Why Is Video Marketing So Important For Small Business In The 2020s?

Today, operating a small business means competing against other businesses potentially with more resources. To get ahead of the competition, you need to be intelligent with how you market your business. What are the best ways to market your business? Among the most effective tools you could utilize today includes video marketing. In terms of dollar-for-dollar returns on investment, video marketing might be the highest-ranking marketing format out there! With video, you can add a more human touch to your marketing. You can speak to people in a way and…

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Local SEO Tweaks That Can Boost Your Rankings

When it comes to running a business in your local area, search engine optimization (SEO) is essential.  If you aren’t sitting pretty in the top rankings on page one, it makes potential customers wonder one thing – how good are you REALLY?   With that in mind, if your business doesn’t have the search engine rankings you need, you might want to consider using some of these local SEO tweaks to give your rankings a boost.   Local SEO tweaks to your advantage today   Creating more internal website links The first…

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The Daily Checklist for Social Media Success!

Maintaining your social media presence is essential in today’s online world. It can be a time-consuming task, but it’s worth it to build trust with consumers and create a consistent brand image.   Whether you’re a business owner starting out on social media or have been at it for a while and aren’t seeing the results you want, this daily checklist will help.   By following this social media cheat sheet, you’ll monitor your accounts effectively and become an asset to your customers.   Let’s get started.   Why Is…

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How to turn Instagram followers into customers!

In the past few years, Instagram has developed into a juggernaut of a marketing platform. Everyone is on Instagram, from small businesses to conglomerates, and they all are racing to increase their followers, likes, and comments metrics! According to Facebook statistics, 500 million users log on to Instagram every day and spend an average of 30 minutes on the platform. Right now there’s a huge opportunity for those who take action. If you are a business owner with an Instagram page, but somehow struggle to find leads, conversions, and grow…

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Why Link Building Still Matters

If you’re running a business, your website needs to be as visible as possible to potential customers. One way to do this is via effective link building. When done correctly, it can help improve your site’s ranking on search engines and ultimately drive more traffic your way. In this article, we’ll discuss why link building is still an important part of local SEO and some of the best ways to go about it. Why Is Link Building Important? There are a number of reasons why link building is still an…

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How to Deal with Negative Comments on Social Media Like a Pro

Social media has undoubtedly become a powerful communication and marketing tool. Not only does it allow businesses to connect with their customers on a more personal level, but it also gives customers a voice to share their thoughts and experiences about a company or product. While this two-way communication channel is beneficial for businesses, it can also be challenging. Negative comments are bound to happen, and when they do, you should handle them in a way that won’t damage your brand or reputation. Let’s discuss how to deal with negative…

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How to Drive Traffic & Sales with Short Videos

Are you looking to increase how much traffic your business is getting online?” You’ve come to the right place. People are constantly on the move, and in today’s world people no longer want to sit through long videos that take up their time. Instead, they prefer short form “bite size” content that is easy to consume on-the-go and doesn’t require too much focus. If you’re a business looking to boost sales and get more people clicking on your site, it’s time to ditch the long videos that just aren’t working…

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10 Most Common Mistakes Small Businesses Make on Social Media (and How to Fix It)

As a small business, social media is your secret weapon for marketing. It’s essential to use social media to reach new customers and connect with existing ones. Whether you’re just getting started or already running a highly successful campaign, there’s always room for improvement. In this article, we’ll explore the top social media mistakes small businesses make and how to fix them, including our own tips on improving your social media marketing strategy. Not Posting Regularly Enough One of the most common social media mistakes small businesses make is not…

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