Why Your Business Needs a Content Calendar

Social media can sometimes feel like a shot in the dark for local business owners – believe us, we know. Although content marketing sometimes feels overwhelming, it is one of the most accessible tools for local businesses to promote products and services to an online audience. Nowadays, people are more likely than ever before to find your business through social media channels. So, before they even see your website, they’re experiencing your brand on social media. Think of your content marketing as a virtual storefront for your business, giving your…

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3 Offline Marketing Strategies That Will Drive Customers Right to Your Front Door

Sometimes, local businesses need to think out of the proverbial box when it comes to marketing strategies to drive sales and increase brand awareness. And while widely useful, online marketing isn’t always the answer to creating the connections that local businesses need in order to leverage sales and develop that all-important brand awareness in local communities. In contrast, offline marketing can still attract new customers who will walk through the front door of your business tomorrow and buy your products and services. In many ways, offline marketing has become an…

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Finding the Right Local Influencer for Your Business!

Influencer marketing is a 6.5 billion dollar industry and the best marketing tool for businesses today. As this online marketing strategy evolves, businesses are foregoing celebrity endorsements in favor of collaborating with local influencers in their community. Here’s why. Increases brand awareness First and foremost, local influencers bring the names of businesses to the attention of people who were previously unaware of their existence. Obviously, all types of influencers do this, but local influencers are more effective and successful for businesses in specific geographic areas. Plus local businesses can turn…

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14 Ways You Can Boost Your Conversion Rates Right Now

As a business owner, you want to do everything in your power to increase your conversion rates. After all, more conversions mean more money in your pocket. Not only that, but they also lead to more customers and an increase in brand awareness. This article will discuss 14 ways to boost your conversion rates to generate more revenue for your business. These strategies are easy to apply and don’t require a lot of time or expertise. So let’s get to work! 1. Use Attractive Visuals When it comes to conversion…

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