Using QR Codes to Grow Your Business

There’s a quiet and overlooked little square out there in the world, waiting for businesses to take advantage of it. You may have seen it during the Super Bowl, gliding gracefully across a black sea, changing colors as it bounced off the sides of your TV screen. It’s the simple, unimposing QR code. Ready to instantly and easily connect customers with your business, increase sales, and build your brand reputation. QR Code, Defined The QR code stands for Quick Response Code, and it was first used in Japan in the…

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Choosing an Effective Marketing Budget

In order any business to thrive, you need customers. But customers don’t magically flock to your business just because your open sign is lit up. You need to reach the people that are interested in what you offer… And marketing is how you accomplish that. Every business must decide how much they are going to spend on marketing. How do you determine what’s right for you? Marketing budgets vary based on a number of factors. A budget that works for one business may not work for your business. You want…

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How Covid Changed Social Media– 3 Trends That Are Here For Good

Before the Covid-19 Pandemic, the tale of social media has been one of decline. We were spending less time on platforms, being more conscious of social media practices, and disclosing less personal information. A Google search for “is social media dead” returns 7.8 million results! The answer is social media is not dying. But how we use and consume it has changed. The  Covid-19 pandemic, lockdowns, and isolation have dramatically changed the outlook for social media. Amongst the stress and chaos, people flocked to the platforms to reinvigorate a sense…

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7 Pro Ways to Boost Your Conversions

It’s no secret that every business needs customers to generate revenue and profits. And in order to survive in this competitive post pandemic market, you need to maximize your conversion rate in order get the absolute most out of your marketing efforts. So if your leads are not converting into paying customers, it’s time you need to work on improving your conversion rate.  Here’s 10 tips you can start with.   1.    Make your webforms easy to complete.   According to a report published by wpforms.com, at least 68% of…

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Jumpstart Your SMS List

Nowadays, people always have their phone with them. If it’s not in their hand at this moment, it’s likely within reach. That’s why SMS messaging, when done correctly, is a lucrative marketing strategy: you know you can always reach your subscribers quickly. SMS marketing messages have a 98% open rate. In fact, 90% of people read the text within a minute and a half of receiving it. Making this marketing strategy fast, efficient, and full of potential. You know most subscribers will open that text message. It’s up to you…

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Market Your Business on a Shoestring Budget

Behind every successful business is a good marketing strategy. But sometimes your budget is tight and you can’t afford to spend the big bucks on advertising. When this happens, it’s easy to cease all marketing efforts. But a small budget isn’t a good reason to neglect your marketing. There are many ways you can keep your marketing strong — even on a shoestring budget. There are three core elements to a strong, inexpensive, modern marketing strategy: a strong social media, great relationships, and a pristine online presence. If you can…

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Give Your Online Presence a Purpose: Lead Your Followers to Buy

As a business living in 2022, you probably have a nice website and at least one profile on a social media platform. That’s great! But does your content have a purpose? Is it working for you as a tool to grow your sales? Or does it merely exist so you can check a box and say “we’re a modern business with an online presence”? Your online presence should exist to lead people down the marketing funnel and make a purchase. It’s easy to create a Facebook page or Instagram profile…

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6 Ways Small Businesses Are Leveraging AI

Every day, artificial intelligence gets smarter and easier to work with. And it’s no longer just for the large businesses and corporations. AI is accessible to small businesses today more than ever before. The power of AI lies within its ability to gather and interpret large amounts of data very quickly. Using AI, you can automate and personalize your marketing. You can save time and money spent analyzing data and creating strategies, giving you time to focus on what’s most important to you. Exciting advances in AI are shaping and…

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6 Must-Have Tactics for Your 2022 Marketing Strategy

Believe it or not, 2022 is here. Are you ready for the changes ahead? Digital marketing continues to grow in leaps and bounds. Having a plan is essential for every business today. But the digital world changes so quickly. How can your business keep up? That’s why we’re covering the top 6 must-have tactics for your 2022 marketing strategy. These tactics are all simple to implement and result-driven. #1: Leverage an Organic Social Media Presence At this point, we all know that advertising on social media is valuable. But in…

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Continue the Conversation: 5 Ways to Use Existing Customers to Generate More Revenue

Every business wants to grow their incoming revenue. There are plenty of tips out there to teach you how to build a following, gain new customers and reach more people. But finding new leads and converting them to new sales can be time consuming and expensive. And more sales might be closer than you think. Your existing customers are a great place to find sales. Instead of focusing all of your energy exclusively on finding new clients, remember you have a pool of people who already know you and your…

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