When is it Time for a Website Refresh?

When is it Time for a Website Refresh

You’ve heard the old adage… You have 6 seconds to convince a website visitor that your website is the website they’ve been searching for – before they hit that back button. So keeping your website up-to-date is no longer a matter of preference, it’s a matter of survival. If it’s been a while since you’ve updated your website, it might be a good idea to consider updating the elements  on your website like the content, the design, adding new content or completely overhauling your website as part of a major…

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Elevating Your Customer Experience With AI

5 Content Marketing Mistakes That Cost You Customers

AI is no longer relegated to science fiction section.  Businesses worldwide are discovering new ways to use AI to increase engagement and enhance the customer experience. Over the next five years, 85 percent of consumer relationships with companies will be handled without the interaction of a human being… Underscoring the trend toward DIY customer service. Customer service is your best defense if the customer experience is the new battlefield. The results of this have already begun to show. According to Gartner, over the past four years, AI in business has…

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5 Content Marketing Mistakes That Cost You Customers

5 Content Marketing Mistakes That Cost You Customers

Content marketing is one of the best ways to attract potential customers or clients.  It gives your brand the opportunity to deliver value in a way that people are looking for.  Quality content, when created correctly, can and will drive a lot of organic traffic to your website or product offering; the only issue being that it takes a lot of time create.  With such an investment, you want to make sure that you’re doing it correctly and with your best interests in mind.  Luckily for you, we’re going to…

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5 Ways to Repurpose Content and Grow Your Customer Base

5 Ways to Repurpose Content and Grow Your Customer Base

The greatest thing about the content that businesses create is that it can be consumed in so many ways.  The written (or typed) word, video, audio, and other creative outlets like AR and VR technology make it possible to take an original piece you’ve created and change its delivery for an entirely different method of consumption.  Essentially, you’re recycling the content that you’ve already made and putting it back out there in less time than before.  This helps your business get more value out of your investment while also enabling…

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